The framed copy of Time Magazine was hung up in at least four of President Trump’s golf clubs, from South Florida to Scotland. Filling the entire cover was a photo of Donald Trump.
“Donald Trump: The ‘Apprentice’ is a television smash!” the big headline said. Above the Time nameplate, there was another headline in all caps: “TRUMP IS HITTING ON ALL FRONTS . . . EVEN TV!”
This cover — dated March 1, 2009 — looks like an impressive memento from Trump’s pre-presidential career. To club members eating lunch, or golfers waiting for a pro-shop purchase, it seemed to be a signal that Trump had always been a man who mattered. Even when he was just a reality-TV star, Trump was the kind of star who got a cover story in Time.
But that wasn’t true.
The Time cover is a fake.
There was no March 1, 2009, issue of Time Magazine. And there was no issue at all in 2009 that had Trump on the cover.
In fact,the cover on display at Trump’s clubs, observed recently by a reporter visiting one of the properties, contains several small but telling mistakes. Its red border is skinnier than that of a genuine Time cover, and, unlike the real thing, there is no thin white border next to the red. The Trump cover’s secondary headlines are stacked on the right side — on a real Time cover, they would go across the top.
And it has two exclamation points. Time headlines don’t yell.
“I can confirm that this is not a real TIME cover,” Kerri Chyka, a spokeswoman for Time Inc., wrote in an email to The Washington Post.