But that argument overlooks one key point: In showing microtargeted “Dark ads” to users, Facebook was doing exactly what it was designed to do.
“So Facebook’s market capitalization is approaching half a trillion dollars,” Tufekci told the gathered crowd. She continued, not fully understanding how the system works has potentially scary consequences – like advertising Vegas trips to people about to enter a manic phase. Facebook can now infer all kinds of data about its users – from their political views, to religious affiliations, to intelligence, and much more.
That’s a fundamental problem that cuts to Facebook’s very core, and it’s not one that a new political ad disclosure policy will fix. Jpg” data-fragment=”m!0b67″ data-image=”https://i.