Twitter knows it has an ad problem.
And while the moves may indeed be that much needed step in the right direction, they alone will not end the disinformation that seems to thrive on Twitter.
What’s more, Twitter’s policies are just that: policies. The company could, at any time, roll these changes back. Twitter has promised to launch what it’s calling a “Transparency Center” that will – surprise – attempt to bring transparency to the ads that run on the platform. “To make it clear when you are seeing or engaging with an electioneering ad, we will now require that electioneering advertisers identify their campaigns as such. We will also change the look and feel of these ads and include a visual political ad indicator.”
A good first step, particularly public disclosure of ads info.Join The Conversation